The Arab Spring, Facebook, Groupon, Twitter, Consumeritization of IT, Apple, Occupy Wall St / St Paul’s / another – what do these all have in common?
They have all disrupted the old order, the old way of doing things. Hierarchies, structures, and business models that until a few short years ago – we took for granted as the status quo.
Governments, businesses, media – all are fighting to keep up. And yet, it seems the trend is to try and fit new communication technologies, social networks and channels, new business models; into the old structures.
Whether its IT departments trying to absorb and understand BYOD, or printed media trying to adapt to the anytime/everywhere volume of instant reportage; can the new fit into the old?
Can nodal networks, crowd-sourcing, viral-sharing, privacy paradigm shifts ever fit into, or be absorbed by centralised, hierarchy based control structures?
Power; through control of information, communication, and infrastructure is being grasped by individuals, both homogenous and with segmented interests and networks. It is important that business leaders understand the ‘pull’ that is being created and understand that a different view of employees as producers and consumers must change.
Nothing is changing old management dogma, internally focused process, people and product management more than new technologies and user experiences. Consumeritization of IT is not being driven by devices, no matter how attractive and sleek; it is being driven by the creation of a new experience – one that is enjoyable, easy, seamless, and simple.
How many employees would describe working for their company that way?